Quote Post Campaign
Motion Graphics | Design | Analytics
Summary
After tracking analytics on impressions vs. interaction on our posts I identified a missed opportunity to reach more viewers by making our posts more dynamic. By adding motion to a previously static graphic we have drawn in more users to engage with out content. I have made this graphic a template so that the same layout can be reused for consistency and efficiency across the marketing team for future posts.
The Process
-Tracking analytics and researching the advantageous for short posts formatted as static, video, and GIFs
-Concluding that GIFs will help these posts reach the widest audience and translating our current branding into this format
-Proposing this new format to the marketing team with various examples and color schemes drafted for options and the research to back-up the claims of how advantageous motion would be to our audience growth
-Launched new format to our LinkedIn, contributing to more audience growth
Company Rebrand Video
Motion Graphics | Production | Direction
Summary
Once the company's new branding kit had been solidified I pioneered a project made entirely of motion graphics I built to promote this new direction.
The Process
-Completed company branding kit
-Collaborated with marketing team to produce the script
-Independently directed voice talent, storyboarded and built motion graphics/visuals
-Sourced music and sound effects
-Received senior leadership approval
-Premiered video at Global company summit attended by 100+ former CEOs and Board Executives
-Launched video across social media channels
Importing 100+ headshots and adding appropriate keyframes and spacing within a pre-comp.
Adding geometric and opacity effects to create mirrored and dynamic depth.
Integrating those two pre-compositions back into the main timeline and adding animated text and other elements.
Annual Review Layout
Design | Layout | Presentation
Summary
A government client requested for their annual report to be laid out in an interesting and engaging presentation style. This included building diagrams and graphs to display statistics and analytics. The content itself has been replaced with example text for this showcase in order to preserve client confidentiality.
The Process
-Working with the client to definitively nail down their taste profile
-Build out the annual report with a focus on visual hierarchy, statistical data, and engaging ways to convey the available information
LinkedIn Top Voice Video Series
Motion Graphics | Analytics | Production
Summary
I worked with a LinkedIn Top Voice talent to continue to build his brand as well as his company's by elevating the production value of his advice video pieces, focusing his audience direction, and adding motion graphics.
The Process
-Identifying his target audience and researching the optimal video lengths, topics, and amount of motion to best reach that audience
-Collaborating with finance dept. to create budget for new equipment and then researching the best equipment available at the correct price points
-Working with client to secure best framing and lighting techniques for independent shooting
-Color correcting, editing, and building motion graphics
-Launching the series through LinkedIn and increasing his audience
Before
After
Monthly Spotlight
Motion Graphics | Video | Design
Summary
Each month I coordinated an interview to spotlight a member of a highlighted community. I then designed and built intro motion graphics.
The Process
-Researching the spotlight focus to create assets that reflect the community
-Coordinating the interview, recording it remotely, editing the footage within Premiere
-Building designs in Illustrator and animating them in After Effects
Social Graphics Campaign
Design | Web | Marketing
Summary
I created branded assets for the launch of a television special which were distributed through social media and commercially.
The Process
-Familiarized myself with existing branded assets and brand guidelines for consistency
-Created assets such as social media assets, email blasts, and web banners that were sent leading up to the show premiere
-Advised client on marketing approach and promotion
-Contributed to audience growth and viewership
Contact
I'm always looking for new and exciting opportunities. Let's connect.
603.219.3285